Bridgestone and Shell launch motor oil program

Bridgestone Americas and Shell Lubricants launched the Nationwide Network Shell Lubricants program as part of an agreement between the companies. The program makes Shell Lubricants products such as Pennzoil and Quaker State motor oils and Shell Rotella engine oils available to the Bridgestone Affiliated Retailer Nationwide Network.

“Delivering driver value, customer satisfaction and ensuring a competitive dealer network are all critical to Bridgestone’s success,” said John Baratta, president, consumer tire replacement sales, U.S. and Canada, Bridgestone Americas Tire Operations. “The Nationwide Network Shell Lubricants program joins together two of the most trusted names in automotive service – Shell Lubricants and Bridgestone – and gives Bridgestone Affiliated Retailers a unique opportunity to deliver a more satisfying customer experience.”

Bridgestone affiliated retailers who choose to enroll in the program will have exclusive access to the program’s benefits including: competitive pricing, digital training resources, point-of-purchase (POP) marketing materials, traffic-driving promotions, comprehensive oil selector tool and more.

“Shell Lubricants designed the custom Lubricants Program exclusively for Bridgestone affiliated retailers across the country to provide consumers with quality branded motor oil at competitive pricing,” said Rusty Barron, vice president of marketing for Shell Lubricants. “By enrolling in the program, affiliated retailers will have a wealth of information at their fingertips promoting quick access to the in-demand products they need to stock their shelves.”