Toyota goes “Back to the Future” with fuel cell car

Just as Back to the Future fans are gearing up to celebrate the 30th anniversary of Marty McFly’s and Doc Brown’s adventures, Toyota teased plans to mark the film’s anniversary with a modern twist. Fans can see actors Michael J. Fox and Christopher Lloyd together and get a glimpse of what the automaker has planned on October 21, 2015 – the futuristic date first introduced in Back to the Future Part II and the official on-sale date of Toyota Mirai hydrogen fuel cell vehicle.

In 1985, Universal Pictures’ Back to the Future introduced the world to a time-traveling vehicle and what the future may hold. Thirty years later, Toyota has partnered with the beloved films to celebrate the intersection between the US arrival of the Mirai hydrogen fuel cell vehicle and the innovation predicted in the movie.

Hydrogen fuel has the potential to be produced from renewable energy sources like solar, wind and biogas. The vehicle’s only tailpipe emission is water.

“This Back to the Future-inspired milestone has taken 30 years to arrive, and Toyota has been developing hydrogen fuel cell technology almost that long,” said Bill Fay, Toyota division group vice president and general manager. “There’s no better way to generate excitement for a turning point in automotive history than with a film that celebrated the possibilities of the future.”

“While there are a lot of brands and activations that are celebrating the Back to the Future milestone, Toyota stands apart for their nod to the future and the past with the auto technology depicted in the movies,” said Bob Gale, Back to the Future co-creator and producer. “When Toyota approached us about helping tell a bigger story about the future and innovation with the Mirai, we loved the direction – and who can resist Marty’s retro Toyota truck?”