FirstEnergy launches clean energy campaign

FirstEnergy Corp. introduced a new branding campaign that demonstrates the company’s commitment to a cleaner energy future. “The Switch is On” campaign highlights FirstEnergy’s environmental achievements, its transition to cleaner energy sources, and a green energy electricity option from FirstEnergy Solutions for residential customers in Ohio and Pennsylvania.

“The Switch is On” campaign kicked off yesterday and will run through July 2016. The campaign includes print advertisements in 17 newspapers and business journals, radio advertisements in 14 markets, and more than 50 billboards in Ohio, Pennsylvania, New Jersey and Maryland. In addition, digital advertisements will appear on more than 30 online news outlets as well as to targeted internet users.

Complementing the advertisements is a dedicated website –theswitchison.com – highlighting FirstEnergy’s environmental goals and efforts, and the company’s corporate website has been enhanced with additional environmental messaging. FirstEnergy also will support the environmental campaign through its social media channels with information such as tips for consumers on how to conserve energy and updates on FirstEnergy’s environmental initiatives.

“FirstEnergy has a long history of environmental stewardship and investments in clean energy, including more than US$10 billion to enhance environmental performance of the company’s generating fleet since the Clean Air Act became law in 1970. We also are one of the region’s largest providers of renewable energy from contracted wind and solar and pumped-storage hydro resources,” said FirstEnergy President and Chief Executive Officer Chuck Jones. “While the transition to a cleaner energy future will take time, ‘The Switch is On’ – our ultimate goal is to continue to deliver safe, reliable and affordable electricity to our customers through cleaner, smarter and more sustainable technologies.”